برنامج تدريبي في إدارة التسويق والترويج في مومباي

نظرة عامة على البرنامج

Marketing and promotion now sit at the centre of how public enterprises, export and investment promotion agencies, tourism boards, cooperatives and companies reach the people they serve. The core questions have not changed: what customers truly value, how market needs are turned into useful products and services, which messages should reach which audience, and which promotional channels carry them clearly and consistently. What has changed is the environment in which those questions are answered.

India shows that change at scale. UPI, the country’s real-time payment system, processed 24.51 billion transactions in August 2026 according to NPCI data, and the government-backed Open Network for Digital Commerce (ONDC) passed 500 million cumulative transactions in July 2026, according to DPIIT figures. Buyers now discover, compare and pay in the same few seconds, which means marketing teams must plan journeys, not just campaigns.

Regulation has moved in parallel. The Digital Personal Data Protection Rules, 2025 were notified on 13 November 2025 under the DPDP Act 2023, with core duties on notice, consent, security and breach notification applying 18 months later, from May 2027. The Advertising Standards Council of India (ASCI) updated its influencer guidelines in April 2025, clarifying when health and finance influencers must hold and declare qualifications. Campaigns built on customer data and creator partnerships now need compliance designed in from the start.

Public money for promotion is also growing. In November 2025 the Union Cabinet approved an Export Promotion Mission with an outlay of Rs 25,060 crore from 2025-26 to 2030-31, including support for international branding, packaging and trade fair participation. The World Bank-supported Raising and Accelerating MSME Performance (RAMP) programme, a USD 500 million loan, targets around 555,000 MSMEs and includes work on access to markets and finance. Agencies that design and run such promotion need marketing discipline as well as programme management.

Risalat Consultants International has rebuilt this five-day programme in Mumbai around these realities. Participants work through the full marketing cycle, from market research and segmentation to the promotion mix, digital channels, compliance and measurement, using real Indian reforms and programmes as case material and preparing a promotion plan for their own organisation.

يعزز البرنامج القدرات المؤسسية في

• Marketing strategy aligned with corporate, public service and development mandates
• Market research, customer insight and competitive intelligence
• Segmentation, targeting and positioning for consumer and organisational markets
• Translating market needs into products, services and service standards
• Value proposition design for exporters, investors, visitors and members
• Promotion mix planning across advertising, events, sales and public relations
• Digital marketing, search, social media and content planning
• Marketing on digital payment and open commerce networks
• Consent-based use of customer data under India’s DPDP framework
• Responsible advertising and influencer partnerships under the ASCI code
• Trade fair, buyer-seller meeting and investor roadshow planning
• Cooperative and MSME collective marketing
• Marketing budgets, media buying and procurement of agencies
• Campaign measurement, attribution and return on marketing spend

The aim is practical: each participant leaves with a tested marketing and promotion plan, a compliance checklist and a measurement framework that fit their organisation’s mandate.

The Growing Importance of Marketing and Promotion Management

For a public enterprise or promotion agency, marketing is not decoration. It decides whether an export scheme reaches the firms it was designed for, whether a destination attracts the visitors it can host, and whether a cooperative earns a fair price. When research, strategy, communications and sales sit in separate units, the result is the role confusion, weak messages and poorly targeted promotion that many organisations recognise.

Three developments raise the stakes. Digital payments and open networks such as ONDC let small sellers reach buyers far beyond their own city, but only if they are visible and trusted. The DPDP Rules turn consent, notice and breach response into legal duties with penalties of up to Rs 250 crore. And schemes such as the Export Promotion Mission and RAMP put public budgets behind branding, trade fairs and market access, which brings scrutiny of results.

تحتاج المؤسسات بشكل متزايد إلى مهنيين قادرين على:

• Reading market data and customer feedback to guide product decisions
• Writing a clear value proposition for each priority segment
• Choosing the right channel mix for consumer, business and government buyers
• Planning content and search visibility for digital discovery
• Designing consent notices and opt-in flows that meet DPDP requirements
• Briefing and managing creative, media and influencer partners responsibly
• Preparing exporters and MSMEs for trade fairs and buyer meetings
• Building investor and destination promotion campaigns with partners
• Running promotions on marketplaces and open commerce networks
• Setting targets and tracking leads, conversions and cost per result
• Reporting promotion outcomes in language boards and funders understand

Strong marketing and promotion systems help organisations:

• Focus resources on the segments with the highest value
• Keep messages consistent across units, regions and partners
• Reduce wasted media and event spending
• Protect reputation by avoiding misleading or non-compliant claims
• Earn customer trust through transparent use of personal data
• Shorten the path from enquiry to sale or investment
• Show measurable results from public promotion budgets

The programme treats marketing as a management system: a cycle of insight, planning, delivery, compliance and measurement that can be owned, budgeted and improved year after year.

Who Should Attend This Marketing and Promotion Training?

صُمم هذا البرنامج من أجل:

• Marketing managers and officers
• Promotion and campaign managers
• Heads of communications and public relations
• Brand managers and product managers
• Export promotion officers and trade advisers
• Investment promotion and investor facilitation staff
• Tourism board and destination marketing officers
• Cooperative and producer organisation managers
• MSME development and cluster programme staff
• Sales managers and business development leads
• Digital marketing, social media and content specialists
• Market research and customer insight analysts
• Data protection and compliance officers working with marketing teams
• Public enterprise commercial managers
• Project staff managing market access components of donor-funded programmes

Mixed teams from the same organisation, for example marketing, sales and compliance staff together, get the most from the shared exercises. To identify priority skills first, institutions can use Risalat’s free training needs assessment.

Marketing and Promotion Training Objectives

Upon successful completion of this Marketing and Promotion Training, participants will be able to:

• Explain the marketing and promotion management process and the role of each function
• Analyse the marketing environment, including digital, regulatory and competitive factors
• Identify the psychological, personal and social influences on consumer decisions
• Compare consumer and organisational buying behaviour and decision processes
• Manage segmentation, targeting and positioning for priority markets
• Carry out industry and competitor analysis that informs strategy
• Design a promotion mix across advertising, events, sales, digital and public relations
• Apply consent and notice principles of the DPDP framework to marketing data
• Apply ASCI principles on honest advertising and influencer disclosure
• Plan export, investment or destination promotion with partners
• Set marketing objectives, budgets and measurable indicators
• Prepare and present a marketing and promotion plan for their organisation

The objectives keep the classic core of segmentation, buyer behaviour and competitor analysis and add digital, compliance and measurement skills.

محتوى البرنامج وهيكله

Marketing and Promotion Training Methodology

The programme is practical and discussion-based. Short expert inputs are followed by exercises that use participants’ own products, services and markets, so that the week produces material they can use straight away.

يجمع البرنامج بين:

• Short expert presentations on each stage of the marketing cycle
• Facilitated discussions drawing on participants’ own experience
• Case studies based on real Indian reforms and programmes
• Small group exercises on segmentation and positioning
• Customer journey mapping on digital and open commerce channels
• Campaign compliance reviews using ASCI and DPDP principles
• Role plays for buyer meetings, investor pitches and media interviews
• Templates for marketing plans, briefs and budgets
• Peer review of each team’s work
• A capstone plan presented to a mock board

Learning comes as much from other participants as from the facilitators, so every contribution matters.

Before the programme, organisations can benchmark their digital channels with Risalat’s digital readiness assessment, and bring the results to the Day 3 sessions.

النتائج المتوقعة

Upon completion of this Marketing and Promotion Training, participants will be able to:

• Lead a coordinated marketing and promotion function with clear roles
• Base marketing decisions on customer and competitor evidence
• Select and position offers for priority segments
• Run digital campaigns that connect discovery, enquiry and payment
• Brief agencies and influencers with compliance built in
• Prepare their organisation for DPDP duties on notice and consent
• Plan trade fairs, roadshows and destination campaigns with partners
• Track results and report return on marketing spend
• Present a funded, measurable promotion plan to decision makers

The main outcome is a promotion plan participants have already tested with peers, ready to put to their management on return.

Institutional Application of Marketing and Promotion Training

يدعم هذا البرنامج المؤسسات في تعزيز:

• Marketing strategy and annual promotion planning
• Ownership of market requirements and product feedback
• Customer research and insight routines
• Segment-based service offers
• Digital channel management
• Data protection in marketing operations
• Advertising and influencer governance
• Partnerships with promotion councils, operators and agencies
• Marketing budgets and agency procurement
• Performance reporting to boards and funders

يعود المشاركون بأدوات عملية لتحسين:

• Marketing mandate and role mapping
• أوراق عمل لتقسيم السوق وتحديد التموضع
• Competitor analysis templates
• Customer journey maps
• Campaign brief and influencer brief formats
• Consent notice and compliance checklists
• Promotion budget planners
• Campaign indicator dashboards

The tools are built around each participant’s own organisation, so they can be adopted quickly.

الأهمية الإقليمية والتطبيق

آسيا

India’s combination of instant payments, open commerce networks and a new data protection law makes it a live reference for Asian agencies and companies. Many neighbouring countries are expanding real-time payments and e-commerce, and their promotion agencies face the same questions about digital reach, trust and consent.

أفريقيا

African export and investment promotion agencies are preparing firms to sell across borders under the African Continental Free Trade Area, while mobile money has made digital payment routine in many markets. The segmentation, trade fair and cooperative marketing sessions apply directly to that work.

الشرق الأوسط

Gulf and wider Middle East economies invest heavily in tourism, investment attraction and national branding as part of diversification strategies. Destination and investor promotion teams will find the Day 5 planning tools and the measurement framework especially relevant.

أوروبا

European participants work under the GDPR and EU consumer protection law, so the consent and advertising standards sessions offer a useful comparison with India’s DPDP framework and the ASCI code, particularly for organisations marketing across both regions.

أمريكا اللاتينية

Instant payment systems and digital marketplaces are also growing across Latin America, and export promotion bodies work closely with small producers and cooperatives. The open network and collective marketing case material transfers well to these settings.

Across regions, the common thread is the same: public and private organisations must reach customers digitally, use their data lawfully and show results from promotion budgets.

لمحة عن البلد المضيف – الهند

Mumbai is India’s financial and commercial capital and a major centre for advertising, media, film and consumer brands. The Reserve Bank of India has its central office in the city, and the National Payments Corporation of India, which operates UPI, is also based here. For a marketing programme, few cities offer such a concentration of agencies, brands and payment innovation in one place.

India is a useful benchmark because it is testing new marketing infrastructure at national scale. UPI recorded 24.51 billion transactions in August 2026, ONDC passed 500 million cumulative transactions in July 2026, and the DPDP Rules are phasing in consent and data duties through 2027. The Advertising Standards Council of India, which sets the self-regulatory advertising code, is based in Mumbai.

Mumbai is served by Chhatrapati Shivaji Maharaj International Airport, with direct connections to Asia, the Middle East, Europe and Africa. India offers an e-Visa for business and tourism to nationals of many countries; participants should confirm eligibility on the official Indian visa portal, and Risalat provides visa advisory support. December falls in the dry season, which suits a city tour after sessions.

Marketing and Promotion Training Deliverables

Risalat provides a complete package before, during and after the programme so that participants can focus on learning and application.

قبل البرنامج

• التقييم المسبق للمشاركين
• Marketing and Promotion Readiness Assessment
• Marketing and Promotion Resource Pack
• مواد قراءة تحضيرية
• دعم واستشارات مجانية بشأن التأشيرة
• الاستقبال من المطار والمساعدة عند الوصول
• إقامة مع الإفطار
• عشاء ترحيبي للتعارف

أثناء البرنامج

• حقيبة Risalat التدريبية (حقيبة، وقارورة، وكوب، وقميص، وقبعة، وغلاف جواز سفر، وأقلام، ودفتر، ومغناطيس وميدالية مفاتيح)
• Comprehensive Marketing and Promotion Management Training Manual
• Marketing Mandate and Role Mapping Template
• ورقة عمل لتقسيم السوق وتحديد التموضع
• Customer Journey Mapping Tool
• Campaign and Influencer Brief Templates
• DPDP Consent Notice and Campaign Compliance Checklist
• Promotion Budget and Indicator Dashboard
• ورش عمل عملية ومحاكاة
• مناقشات جماعية وتعلم من الأقران
• غداء ومرطبات يومية
• الاستفادة الكاملة من مرافق مكان التدريب
• جهاز Mini Pad / جهاز لوحي مزود بمواد تعليمية رقمية
• زيارة ميدانية (حسب الاقتضاء)
• جولة ترفيهية في المدينة

بعد البرنامج

• شهادة الإتمام
• جائزة Risalat تقديراً للمشاركة في البرنامج
• مواد مرجعية بعد التدريب
• Twelve-Month Promotion Plan Template
• Marketing Performance Review Guide
• الدعم بعد التدريب وإرشادات المتابعة
• تقرير البرنامج

Institutions that want to train a whole marketing, sales or promotion team can request a tailored in-house version built around their own products and markets through the request a proposal form. Related courses are listed in Risalat’s programme categories.

Common Challenges in Marketing and Promotion Management, And How This Training Helps

How can we stop marketing, sales and communications working in silos?

Day 1 maps every marketing function and assigns one owner for market requirements, so messages and targets are agreed before campaigns start.

How can we know which customers to prioritise?

Day 2 covers segmentation, targeting and positioning, with simple research tools that small teams can run without large budgets.

How can a small organisation compete online with larger brands?

Day 3 shows how search, content, marketplaces and open networks such as ONDC give smaller sellers visibility, and how to measure what works.

How can we use customer data without breaking the law?

Day 4 walks through the DPDP Act and Rules, including notice, consent and the May 2027 timeline for core duties, and ends with a compliance checklist.

How can we work with influencers safely?

Day 4 applies the ASCI influencer guidelines, including the April 2025 clarification on qualifications for health and finance advice, to a real campaign brief.

How can we get better results from trade fairs and roadshows?

Day 5 covers preparation, buyer meetings, follow-up and the use of national schemes that support branding and trade fair participation.

How can we show the board that promotion spending pays off?

Days 3 and 5 set indicators, dashboards and reporting formats that link spending to leads, sales, investment or visitor numbers.

الأسئلة الشائعة

Who is this marketing training for?

Marketing, promotion, communications and sales staff of public enterprises, export and investment promotion agencies, tourism boards, cooperatives and companies, plus compliance staff who support marketing teams.

Does the programme cover India's data protection law?

Yes. Day 4 covers the DPDP Act 2023 and the DPDP Rules 2025, notified on 13 November 2025, including notice, consent and the 18-month timeline for core duties.

Is it only relevant to Indian organisations?

No. India is used as a live case, but the strategy, segmentation, promotion and measurement tools apply in any country, and regional comparisons are built in.

ما الذي سيُعدّه المشاركون خلال الأسبوع؟

A marketing mandate map, segment positioning statements, a customer journey, a campaign compliance checklist and a twelve-month promotion plan.

Can this be delivered in-house?

Yes. Risalat can tailor the programme to an organisation's own products, markets and campaigns and deliver it at a location of its choice.

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