Marketing and Promotion Management Training in Istanbul

Programme Overview

Marketing and promotion now sit at the centre of how public enterprises, export and investment promotion agencies, tourism boards, cooperatives and companies reach the people they serve. The core questions have not changed: what customers truly value, how market needs are turned into useful products and services, which messages should reach which audience, and which promotional channels carry them clearly and consistently. What has changed is the environment in which those questions are answered.

Türkiye shows that change at scale. UPI, the country's real-time payment system, processed 24.51 billion transactions in August 2026 according to NPCI data, and the government-backed Open Network for Digital Commerce (ONDC) passed 500 million cumulative transactions in July 2026, according to DPIIT figures. Buyers now discover, compare and pay in the same few seconds, which means marketing teams must plan journeys, not just campaigns.

Regulation has moved in parallel. The Digital Personal Data Protection Rules, 2025 were notified on 13 November 2025 under the DPDP Act 2023, with core duties on notice, consent, security and breach notification applying 18 months later, from May 2027. The Advertising Standards Council of Türkiye (ASCI) updated its influencer guidelines in April 2025, clarifying when health and finance influencers must hold and declare qualifications. Campaigns built on customer data and creator partnerships now need compliance designed in from the start.

Public money for promotion is also growing. In November 2025 the Union Cabinet approved an Export Promotion Mission with an outlay of Rs 25,060 crore from 2025-26 to 2030-31, including support for international branding, packaging and trade fair participation. The World Bank-supported Raising and Accelerating MSME Performance (RAMP) programme, a USD 500 million loan, targets around 555,000 MSMEs and includes work on access to markets and finance. Agencies that design and run such promotion need marketing discipline as well as programme management.

Risalat Consultants International has rebuilt this five-day programme in Istanbul around these realities. Participants work through the full marketing cycle, from market research and segmentation to the promotion mix, digital channels, compliance and measurement, using real Türkiyen reforms and programmes as case material and preparing a promotion plan for their own organisation.

Delivered by Risalat Consultants International in Istanbul, Türkiye, it combines expert-led sessions, real cases and group work, so that participants can apply what they learn in their own institution.

The Programme Strengthens Institutional Capability

• Day 1: marketing strategy and the management process
• Day 2: customers, segmentation and competitor analysis
• Day 3: digital marketing, payments and open commerce networks
• Day 4: promotion mix, advertising standards and data protection
• Day 5: export, investment and destination promotion plans
• Marketing, promotion and the management process
• Marketing functions and their characteristics
• The role of marketing in facilitating exchange in society
• Strategic thinking and direction setting
• Leading and developing teams
• Decision making and problem solving
• Communication and influence

It is designed for marketing managers and officers, promotion and campaign managers, heads of communications and public relations and others who want practical, current skills in leadership, management and communication.

The Growing Importance of Marketing and Promotion Management

Institutions change faster than ever: new policies, technologies and expectations from citizens and partners. Leaders and managers who can set direction, build teams and manage change make the difference between plans and results.

Strong leadership is a set of practical skills: deciding, communicating, negotiating, developing people and leading change. These skills can be learnt and improved with practice and feedback.

Organisations increasingly require professionals capable of:

• Set clear direction and priorities
• Lead and motivate teams through change
• Communicate and negotiate effectively
• Manage performance fairly
• Make sound decisions under pressure

Strong leadership, management and communication systems help organisations:

• Turn strategies into results
• Build motivated, capable teams
• Manage change with less resistance
• Improve relations with partners and stakeholders

This Marketing and Promotion Management programme brings these elements together in a practical format, so that participants understand not only what good practice looks like but also how to introduce it in their own setting, with the people and resources they have.

Who Should Attend This Marketing and Promotion Management Training?

This programme is designed for:

• Marketing managers and officers
• Promotion and campaign managers
• Heads of communications and public relations
• Brand managers and product managers
• Export promotion officers and trade advisers
• Investment promotion and investor facilitation staff
• Tourism board and destination marketing officers
• Cooperative and producer organisation managers
• MSME development and cluster programme staff
• Sales managers and business development leads
• Digital marketing, social media and content specialists
• Market research and customer insight analysts

The programme suits experienced professionals as well as those moving into new responsibilities. Groups that mix institutions and countries are encouraged, because participants learn a great deal from each other’s experience.

Marketing and Promotion Management Training Objectives

Upon successful completion of this Marketing and Promotion Management Training, participants will be able to:

• Explain current approaches to leadership in public and private institutions
• Set direction and priorities for their team
• Lead, motivate and develop people
• Make decisions using structured methods
• Communicate clearly and influence others
• Negotiate and manage conflict
• Plan and lead change
• Manage performance fairly
• Prepare a personal leadership development plan

Each objective is practised during the programme through exercises, cases or group work, so that participants leave able to do it, not only to describe it.

Programme Contents and Structure

Marketing and Promotion Management Training Methodology

The programme is practical and discussion-based. Short expert inputs are followed by exercises that use participants' own products, services and markets, so that the week produces material they can use straight away.

The programme combines:

• Expert-led sessions on current practice
• Regional and international case studies
• Group work and practical exercises
• Simulations and role plays where relevant
• Discussion of participants' own challenges
• Peer learning across institutions and countries
• Practical tools and templates to take back to work
• Daily reflection and action planning

Before the programme, a short pre-assessment helps the facilitators understand each participant’s role and priorities, so that examples and exercises can be adjusted to the group. Each day ends with a short reflection in which participants note what they will apply at work.

Expected Outcomes

Upon completion of this Marketing and Promotion Management Training, participants will be able to:

• Set clear direction and priorities
• Lead and develop teams
• Make sound decisions
• Communicate and negotiate effectively
• Lead change with less resistance
• Plan their own development as leaders

Participants leave with a personal action plan and practical tools they can use in their institution from the first week back. Institutions that send several participants can use the programme to agree shared methods and templates across teams, which makes improvements easier to sustain.

Institutional Application of Marketing and Promotion Management Training

This programme supports organisations in strengthening:

• Leadership and management
• Team development
• Change management
• Communication
• Performance management

Participants return with practical tools to improve:

• Team plans
• Coaching
• Change plans
• Stakeholder communication
• Performance reviews

The programme is built so that learning moves from the classroom into the institution. Participants work on their own processes and documents where possible, and leave with an action plan that their managers can review and support.

Regional Relevance & Application

Europe

European institutions apply leadership, management and communication within detailed regulatory frameworks and reform agendas. Participants from Europe can compare their practice with colleagues from other regions and test how established methods work under different conditions.

Africa

Across Africa, ministries, agencies and project teams working in leadership, management and communication increasingly operate alongside donor-financed programmes that expect clear systems and evidence. The programme helps participants adapt good practice to the institutions and resources they work with.

Middle East

In the Middle East, national development strategies and diversification plans place growing demands on leadership, management and communication. Participants explore how to build the capability these plans need inside public bodies and companies.

Asia

Institutions across Asia combine rapid growth with ambitious modernisation programmes. Participants from Asia can share their experience of scaling systems quickly and learn from approaches used elsewhere.

Pacific

Small island and Pacific states face particular constraints of size, distance and capacity. The programme highlights practical, proportionate approaches to leadership, management and communication that suit smaller institutions.

Holding the programme in Istanbul, Türkiye brings participants together away from their daily pressures, so they can compare how leadership, management and communication is handled in different settings. The same programme can also be delivered in-house for one institution, in its own country or online, with cases taken from its current work.

Host Country Profile – Türkiye

Programmes, Workshops, Exposures, Training Courses in Istanbul, Turkey by Risalat Consultants International

Studying away from their own country gives participants time to focus, a fresh view of their own institution and the chance to build a network with colleagues from other countries.

Marketing and Promotion Management Training Deliverables

Participants receive support before, during and after the programme, so that preparation, learning and follow-up form one continuous experience.

Before the Programme

• Participant Pre-Assessment
• Marketing and Promotion Management Readiness Assessment
• Marketing and Promotion Management Resource Pack
• Preparatory Reading Materials
• Complimentary Visa Support & Advisory

During the Programme

• Airport Pickup & Welcome Assistance
• Accommodation with Breakfast
• Welcome Networking Dinner
• Risalat Training Kit (Bag, Bottle, Mug, T-Shirt, Cap, Passport Cover, Pens, Notebook, Magnet & Keychain)
• Comprehensive Marketing and Promotion Management Training Manual
• Leadership Self-Assessment
• Team Development Plan Template
• Change Plan Template
• Negotiation Preparation Sheet
• Practical Workshops & Simulations
• Group Discussions & Peer Learning
• Daily Lunch and Refreshments
• Full Access to Training Venue Facilities
• Mini Pad / Tablet with Digital Learning Materials
• Field Visit (where applicable)
• Entertaining City Tour

After the Programme

• Certificate of Completion
• Risalat Programme Participation Recognition Award
• Post-Training Reference Materials
• Personal Development Plan Template
• Coaching Conversation Guide
• Post-Training Support & Follow-Up Guidance
• Programme Report

Institutions can also request a tailored in-house version of this programme, delivered at their premises or online. Request a proposal.

Common Challenges in Marketing and Promotion Management, And How This Training Helps

How can institutions set clear direction and priorities?

The programme addresses this directly on the first day (Marketing Strategy and the Management Process), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions lead and motivate teams through change?

The programme addresses this directly on the second day (Customers, Segments and Competitor Analysis), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions communicate and negotiate effectively?

The programme addresses this directly on the third day (Digital Marketing, Payments and Open Networks), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions manage performance fairly?

The programme addresses this directly on the fourth day (Promotion Mix, Advertising Standards and Data), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions make sound decisions under pressure?

The programme addresses this directly on the fifth day (Export, Investment and Destination Promotion Plans), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

Frequently Asked Questions

When and where does the Marketing and Promotion Management programme take place?

It runs from 4 Oct 2027 to 8 Oct 2027, in Istanbul, Türkiye. The registration deadline is shown at the top of this page.

Who should attend?

The programme is designed for marketing managers and officers, promotion and campaign managers, heads of communications and public relations, brand managers and product managers, and others who want practical skills in leadership, management and communication.

Will I receive a certificate?

Yes. Participants who complete the programme receive a Certificate of Completion from Risalat Consultants International.

Can this programme be delivered for our institution only?

Yes. We can deliver a tailored in-house version at your premises, in another city or online, built around your own cases. Use the proposal request on this page.

Do I need prior experience in leadership, management and communication?

No specialist background is required beyond experience in a related role. A short pre-assessment helps the facilitators adapt the sessions to the group.

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