Marketing and Promotion Management Training in Istanbul

培训项目概述

Marketing and promotion now sit at the centre of how public enterprises, export and investment promotion agencies, tourism boards, cooperatives and companies reach the people they serve. The core questions have not changed: what customers truly value, how market needs are turned into useful products and services, which messages should reach which audience, and which promotional channels carry them clearly and consistently. What has changed is the environment in which those questions are answered.

Türkiye shows that change at scale. UPI, the country's real-time payment system, processed 24.51 billion transactions in August 2026 according to NPCI data, and the government-backed Open Network for Digital Commerce (ONDC) passed 500 million cumulative transactions in July 2026, according to DPIIT figures. Buyers now discover, compare and pay in the same few seconds, which means marketing teams must plan journeys, not just campaigns.

Regulation has moved in parallel. The Digital Personal Data Protection Rules, 2025 were notified on 13 November 2025 under the DPDP Act 2023, with core duties on notice, consent, security and breach notification applying 18 months later, from May 2027. The Advertising Standards Council of Türkiye (ASCI) updated its influencer guidelines in April 2025, clarifying when health and finance influencers must hold and declare qualifications. Campaigns built on customer data and creator partnerships now need compliance designed in from the start.

Public money for promotion is also growing. In November 2025 the Union Cabinet approved an Export Promotion Mission with an outlay of Rs 25,060 crore from 2025-26 to 2030-31, including support for international branding, packaging and trade fair participation. The World Bank-supported Raising and Accelerating MSME Performance (RAMP) programme, a USD 500 million loan, targets around 555,000 MSMEs and includes work on access to markets and finance. Agencies that design and run such promotion need marketing discipline as well as programme management.

Risalat Consultants International has rebuilt this five-day programme in Istanbul around these realities. Participants work through the full marketing cycle, from market research and segmentation to the promotion mix, digital channels, compliance and measurement, using real Türkiyen reforms and programmes as case material and preparing a promotion plan for their own organisation.

本培训项目由Risalat Consultants International在土耳其伊斯坦布尔举办，结合专家主讲、真实案例与小组练习，帮助学员将所学应用于本单位工作。

The Programme Strengthens Institutional Capability

• Day 1: marketing strategy and the management process
• Day 2: customers, segmentation and competitor analysis
• Day 3: digital marketing, payments and open commerce networks
• Day 4: promotion mix, advertising standards and data protection
• Day 5: export, investment and destination promotion plans
• Marketing, promotion and the management process
• Marketing functions and their characteristics
• The role of marketing in facilitating exchange in society
• 战略思维与方向制定
• 领导和发展团队
• 决策与问题解决
• 沟通与影响力

It is designed for marketing managers and officers, promotion and campaign managers, heads of communications and public relations and others who want practical, current skills in leadership, management and communication.

The Growing Importance of Marketing and Promotion Management

机构变化之快前所未有：新的政策、技术以及公民和合作伙伴的新期望层出不穷。能够确定方向、组建团队并管理变革的领导者和管理者，决定着计划能否转化为成果。

卓越的领导力是一系列实用技能的组合：决策、沟通、谈判、培养人才和引领变革。这些技能可以通过实践和反馈来学习和提升。

各机构日益需要具备以下能力的专业人员：

• 确定清晰的方向和优先事项
• 在变革中领导和激励团队
• 有效沟通与谈判
• 公平地管理绩效
• 在压力下作出明智决策

健全的领导、管理和沟通体系有助于机构：

• 将战略转化为成果
• 打造积极进取、能力出众的团队
• 以更小的阻力管理变革
• 改善与合作伙伴及利益相关方的关系

This Marketing and Promotion Management programme brings these elements together in a practical format, so that participants understand not only what good practice looks like but also how to introduce it in their own setting, with the people and resources they have.

Who Should Attend This Marketing and Promotion Management Training?

本培训项目适合：

• Marketing managers and officers
• Promotion and campaign managers
• Heads of communications and public relations
• Brand managers and product managers
• Export promotion officers and trade advisers
• Investment promotion and investor facilitation staff
• Tourism board and destination marketing officers
• Cooperative and producer organisation managers
• MSME development and cluster programme staff
• Sales managers and business development leads
• Digital marketing, social media and content specialists
• Market research and customer insight analysts

本培训项目既适合经验丰富的专业人员，也适合刚承担新职责的人员。我们鼓励来自不同机构和国家的学员组成混合小组，因为学员能从彼此的经验中获益良多。

Marketing and Promotion Management Training Objectives

Upon successful completion of this Marketing and Promotion Management Training, participants will be able to:

• 阐述公共和私营机构当前的领导方法
• 为团队确定方向和优先事项
• 领导、激励和培养员工
• 运用结构化方法进行决策
• 清晰沟通并影响他人
• 谈判与冲突管理
• 规划和引领变革
• 公平地管理绩效
• 制定个人领导力发展计划

每项目标都会在培训期间通过练习、案例或小组作业加以实践，使学员结业时不仅能够描述，更能够实际运用。

培训项目内容与结构

Marketing and Promotion Management Training Methodology

The programme is practical and discussion-based. Short expert inputs are followed by exercises that use participants' own products, services and markets, so that the week produces material they can use straight away.

本培训项目融合了：

• 专家主讲当前实践
• 区域及国际案例研究
• 小组作业与实践练习
• 视情况安排模拟演练与角色扮演
• 探讨学员自身面临的挑战
• 跨机构、跨国家的同伴学习
• 可带回工作岗位的实用工具与模板
• 每日反思与行动规划

培训开始前，简短的课前评估可帮助讲师了解每位学员的岗位职责和重点关注事项，以便根据学员群体调整案例和练习。每天结束时安排简短的反思环节，学员记录下将在工作中应用的内容。

预期成果

Upon completion of this Marketing and Promotion Management Training, participants will be able to:

• 确定清晰的方向和优先事项
• 领导和发展团队
• 作出明智决策
• 有效沟通与谈判
• 以更小的阻力引领变革
• 规划自身作为领导者的发展

学员结业时将获得个人行动计划和实用工具，回到工作岗位的第一周即可在机构中应用。派出多名学员的机构可借助本培训项目，在各团队之间统一方法和模板，使改进成果更易持续。

Institutional Application of Marketing and Promotion Management Training

本培训项目帮助机构加强：

• 领导力与管理
• 团队发展
• 变革管理
• 沟通
• 绩效管理

学员将带着实用工具回到工作岗位，以提升：

• 团队计划
• 教练辅导
• 变革计划
• 利益相关方沟通
• 绩效考核

本培训项目的设计旨在让学习成果从课堂延伸至机构。学员尽可能围绕自身的流程和文件开展练习，并在结业时带走一份可供其主管审阅和支持的行动计划。

区域相关性与应用

欧洲

欧洲机构在详尽的监管框架和改革议程下运用领导、管理和沟通能力。来自欧洲的学员可以将自身实践与其他地区的同行进行比较，并检验成熟方法在不同条件下的适用性。

非洲

在整个非洲，从事领导力、管理和沟通工作的政府部委、机构和项目团队，越来越多地与捐助方资助的项目协同运作，而这些项目要求有清晰的制度和证据。本培训项目帮助学员将良好实践与其所在机构及可用资源相结合。

中东

在中东，国家发展战略和多元化计划对领导、管理和沟通能力提出了越来越高的要求。学员将探讨如何在公共机构和企业内部建立实现这些计划所需的能力。

亚洲

亚洲各国的机构在快速发展的同时，推进着雄心勃勃的现代化计划。来自亚洲的学员可以分享快速扩展系统的经验，并借鉴其他地区的做法。

太平洋地区

小岛屿国家和太平洋国家在规模、距离和能力方面面临特殊制约。本培训项目重点介绍适合小型机构、务实且适度的领导、管理和沟通方法。

Holding the programme in Istanbul, Türkiye brings participants together away from their daily pressures, so they can compare how leadership, management and communication is handled in different settings. The same programme can also be delivered in-house for one institution, in its own country or online, with cases taken from its current work.

东道国概况：土耳其

Risalat Consultants International在土耳其伊斯坦布尔举办的培训项目、研讨会、实地见习与培训课程

在本国以外学习，可让学员专心投入，以全新视角审视本机构，并有机会与其他国家的同行建立人脉网络。

Marketing and Promotion Management Training Deliverables

学员在培训前、培训中及培训后均可获得支持，使准备、学习与跟进形成连贯完整的体验。

培训开始前

• 学员课前评估
• Marketing and Promotion Management Readiness Assessment
• Marketing and Promotion Management Resource Pack
• 课前阅读资料
• 免费签证支持与咨询

培训期间

• 机场接机与欢迎协助
• 住宿（含早餐）
• 欢迎交流晚宴
• Risalat培训礼包（背包、水瓶、马克杯、T恤、帽子、护照套、笔、笔记本、冰箱贴及钥匙扣）
• Comprehensive Marketing and Promotion Management Training Manual
• 领导力自我评估
• 团队发展计划模板
• 变革计划模板
• 谈判准备表
• 实践研讨与模拟演练
• 小组讨论与同伴学习
• 每日午餐与茶歇
• 全面使用培训场地设施
• 装有数字学习资料的迷你平板电脑
• 实地考察（如适用）
• 城市休闲观光

培训结束后

• 结业证书
• Risalat培训项目参与表彰奖
• 培训后参考资料
• 个人发展计划模板
• 教练式对话指南
• 培训后支持与跟进指导
• 培训项目报告

各机构也可申请本培训项目的定制内训版本，在其办公场所或在线举办。索取方案建议书。

Common Challenges in Marketing and Promotion Management, And How This Training Helps

机构如何确定清晰的方向和优先事项？

The programme addresses this directly on the first day (Marketing Strategy and the Management Process), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何在变革中领导和激励团队？

The programme addresses this directly on the second day (Customers, Segments and Competitor Analysis), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何有效地沟通与谈判？

The programme addresses this directly on the third day (Digital Marketing, Payments and Open Networks), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何公平地管理绩效？

The programme addresses this directly on the fourth day (Promotion Mix, Advertising Standards and Data), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何在压力下作出明智决策？

The programme addresses this directly on the fifth day (Export, Investment and Destination Promotion Plans), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

常见问题

When and where does the Marketing and Promotion Management programme take place?

It runs from 4 Oct 2027 to 8 Oct 2027, in Istanbul, Türkiye. The registration deadline is shown at the top of this page.

谁应参加？

The programme is designed for marketing managers and officers, promotion and campaign managers, heads of communications and public relations, brand managers and product managers, and others who want practical skills in leadership, management and communication.

我能获得证书吗？

能。完成本培训项目的学员将获得Risalat Consultants International颁发的结业证书。

本培训项目能否仅为我们机构单独举办？

可以。我们可以在贵机构所在地、其他城市或在线提供量身定制的内训版本，并围绕贵机构自身的案例设计内容。请使用本页面的方案建议书申请表。

我是否需要具备领导力、管理和沟通方面的经验？

除具备相关岗位经验外，无需其他专业背景。简短的课前评估可帮助讲师根据学员群体调整课程。

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