About the role
The Digital Growth and AI Content Strategist plans and runs educational campaigns that help professionals find Risalat's programmes, free tools and insights. The role blends content strategy, analytics, social media and the responsible use of AI tools.
Our audience is public officials, project teams and professionals who value credible, useful content. Ethical, evidence-based marketing builds that trust. Terms are agreed individually as employment or contract.
Responsibilities
- Plan educational campaigns for programmes, tools and insights.
- Manage the social media calendar across LinkedIn, Facebook, Instagram and X.
- Coordinate expert content, videos and digital assets.
- Use AI tools to draft and adapt content, with careful human review.
- Write clear posts, emails and landing page copy in UK English.
- Analyse engagement and conversion quality, not only reach.
- Run and improve email newsletters and notifications.
- Work with the search specialist on content that answers real questions.
- Report monthly with insights and next steps.
Outputs and success measures
- Campaign plans with clear objectives.
- A consistent social media and email calendar.
- Published content across channels.
- Monthly performance insights.
- Tested improvements based on results.
What we are looking for
Essential
- Experience in digital marketing or content strategy.
- Strong writing in English.
- Hands-on social media and email marketing experience.
- Analytics skills (GA4 or similar).
- Comfort with AI tools and editorial quality control.
- Commitment to ethical, accurate marketing.
Desirable
- Experience marketing training or professional services.
- Meta and LinkedIn advertising experience.
- Basic design or video skills.
Tools and skills
What you gain
- Ownership of campaigns reaching professionals worldwide.
- Work with experts and a broad content library.
- Experience with AI-assisted marketing done responsibly.
- Scope to grow channels and results.
How we work
Employment or contract, agreed individually. Remote work is possible; hours and deliverables are confirmed in writing.
Assignments, working hours, fees, deliverables and location are agreed in writing before work begins. This listing does not guarantee selection, paid work or a minimum number of assignments. Applicants employed elsewhere must comply with employer policies and disclose conflicts of interest.
Selection process
- Apply online with your CV and examples of campaigns with results.
- We review strategy and results.
- An interview and a short practical exercise agreed in advance.
- A written offer or contract if selected.
We assess every application on relevance, demonstrated work and current project needs.
Questions
Do you run paid advertising?
Yes, on selected channels with consent-based tracking.
How is AI used?
For drafting and adaptation, always checked for accuracy and tone before publishing.
Which audience matters most?
Public officials, project teams and professionals in donor-financed and government work.