We accept applications for this role for future openings. It is not an active vacancy at the moment.
About the role
The AI Search and Digital Visibility Specialist makes sure Risalat's programmes, free tools and insights are easy to find in traditional search engines and in AI assistants. The role covers technical SEO, structured data, content strategy and measurement.
Professionals increasingly find training and guidance through search and AI tools. Clear, well-structured, credible content helps them reach the right resource quickly. Terms are agreed individually as employment or contract.
Responsibilities
- Develop search strategy across technical, on-page, off-page and content.
- Run SEO audits of all types: technical, content and keyword.
- Maintain structured data (schema.org) for programmes, articles, tools and the organisation.
- Monitor indexing, Core Web Vitals and crawl issues in Search Console and Bing Webmaster Tools.
- Build keyword and topic maps that show opportunities, and avoid cannibalisation.
- Improve internal linking, page structure and URL structure.
- Optimise titles and descriptions to improve click-through rates.
- Improve visibility in AI assistants through clear facts, llms.txt and citable content.
- Analyse competitors and propose ways to improve rankings.
- Report monthly and quarterly on visibility, clicks and qualified engagement.
- Work with content and development colleagues to implement recommendations.
Outputs and success measures
- A prioritised technical audit and implementation plan.
- Keyword and topic maps.
- Improved titles, descriptions and structured data.
- Monthly and quarterly visibility reports.
- Tested improvements with measured results.
What we are looking for
Essential
- At least three years of SEO experience, or equivalent demonstrated results.
- In-depth knowledge of technical SEO, including site speed, hosting effects and HTML.
- Strong on-page knowledge: internal linking, page and URL structure.
- Understanding of off-page SEO and link quality.
- Working knowledge of WordPress.
- Confident use of Google Search Console, GA4 and an SEO suite.
- Understanding of schema, accessibility and search guidelines.
Desirable
- A marketing or related degree.
- Experience with AI search and generative engine optimisation.
- Basic PHP or JavaScript for WordPress.
- Experience with international or multi-region sites.
Tools and skills
What you gain
- Ownership of visibility for a site with hundreds of programmes and tools.
- Work at the edge of traditional and AI search.
- Collaboration with content, development and leadership.
- Measurable results you can show.
How we work
Employment or contract, agreed individually. Remote work is possible; hours and deliverables are confirmed in writing.
Assignments, working hours, fees, deliverables and location are agreed in writing before work begins. This listing does not guarantee selection, paid work or a minimum number of assignments. Applicants employed elsewhere must comply with employer policies and disclose conflicts of interest.
Selection process
- Apply online with your CV and SEO audit examples with measurable results.
- We review technical depth and results.
- An interview and a short audit exercise agreed in advance.
- A written offer or contract if selected.
We assess every application on relevance, demonstrated work and current project needs.
Questions
Is AI search part of the role?
Yes. We want Risalat to be clear and citable for AI assistants as well as search engines.
Which tools do you use?
Search Console, Bing Webmaster Tools, GA4 and a standard SEO suite.
Do I need to code?
Basic HTML is expected; light PHP or JavaScript is a plus.