Commerce et communicationProgramme de 5 jours

Formation en développement commercial international & stratégie

Dates25–29 janv. 2027
DestinationGenève, Suisse
LieuÀ confirmer
Inscription avant le30 nov. 2026
S'inscrire maintenant → Télécharger la brochure Version intra

Points clés

Dates
25–29 janv. 2027 (5 jours)
Lieu
À confirmer, Genève, Suisse
Frais par participant
3 850 £ (GBP)
Paiement
Sur facture et par virement bancaire
Clôture des inscriptions
30 nov. 2026
À qui s'adresse-t-il
Business Development Managers and Executives; Strategy and Planning Professionals; Entrepreneurs and Startup Founders
Certificat
Certificat de participation

Présentation du programme

International Business Development is essential for organizations seeking to expand into global markets and manage cross-border business growth effectively. As organizations operate in increasingly competitive and interconnected environments, structured market entry strategies, partnership development, and global positioning have become critical to achieving sustainable growth and long-term success.

This programme equips professionals with practical tools and internationally aligned frameworks to design, implement, and manage international expansion strategies. Participants will explore how to identify target markets, evaluate entry opportunities, and align business development initiatives with organizational objectives. The programme provides practical frameworks for global market expansion, partnership development, and cross-border business growth.

The programme provides in-depth understanding of market intelligence systems, competitive analysis, and global value chain positioning. Participants will also examine how international business development integrates with corporate strategy, investment planning, and operational execution across diverse regions.

Professionals working on investment mobilization and funding strategies may benefit from our Climate Finance Proposal Development Training.

These frameworks are closely linked to broader strategic planning and institutional performance systems. Professionals seeking to strengthen strategic alignment may also explore our Strategic Planning & Execution Training in London.

Through practical case studies, scenario-based exercises, and applied strategy simulations, the training emphasizes real-world application of market entry models, partnership frameworks, and global growth strategies.

This programme reflects internationally recognized business development practices aligned with modern global market dynamics, investment frameworks, and institutional growth strategies.

It is also aligned with internationally recognized trade and investment principles, including guidance from organizations such as the World Trade Organization (WTO) and UNCTAD.

  1. Fonds
  2. Entité
  3. Projet
  4. Résultats
  5. MRV
How climate finance flowsThis programme works through: Funds, Project, MRV (highlighted).Funders trace the climate rationale through every link, so a proposal has to show it at each step.

Target Audience for International Business Development & Strategy Training

This programme is designed for professionals responsible for business growth, strategy, and market expansion, including:

  • Business Development Managers and Executives
  • Strategy and Planning Professionals
  • Entrepreneurs and Startup Founders
  • Investment and Trade Promotion Professionals
  • Export Development Specialists
  • Cadres supérieurs et décideurs
  • Consultants and Business Advisors
  • Public Sector Officials involved in economic development
  • Professionals working in multinational and international organizations
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Programme Objectives of International Business Development & Strategy Training

À l'issue de cette formation, les participants seront en mesure de :

  • Understand the principles of international business development and market expansion
  • Design and implement global business development strategies
  • Identify and evaluate international market opportunities
  • Develop effective market entry and expansion models
  • Build and manage strategic international partnerships
  • Analyze competitive environments and global value chains
  • Strengthen cross-border negotiation and stakeholder engagement
  • Assess risks in international business operations
  • Align business development with organizational strategy
  • Develop actionable global business growth plans

Programme Structure & Content – International Business Development Framework

Votre parcours de 5 jours touchez un jour pour voir les sessions
    • Introduction to international business development
    • Global trade trends and market dynamics
    • Identifying international market opportunities
    • Market research tools and frameworks
    • Political, economic, and regulatory considerations
    • Applied Exercise: Market opportunity analysis
Contenu détaillé jour par jour

First Day | Global Business Environment & Market Intelligence

  • Introduction to international business development
  • Global trade trends and market dynamics
  • Identifying international market opportunities
  • Market research tools and frameworks
  • Political, economic, and regulatory considerations
  • Applied Exercise: Market opportunity analysis

Second Day | Market Entry & Expansion Strategies

  • Market entry models (exporting, licensing, joint ventures, FDI)
  • Evaluating risks and returns of entry strategies
  • Localization vs standardization approaches
  • Scaling business across regions
  • Case Study: International expansion strategies
  • Workshop: Designing market entry plans

Third Day | Strategic Partnerships & Business Development

  • Building and managing international partnerships
  • Cartographie des parties prenantes et stratégies de mobilisation
  • Public-private partnerships in global markets
  • Negotiation techniques in cross-border environments
  • Managing long-term business relationships
  • Case Study: Partnership development frameworks

Strengthening cross-border negotiation capabilities is essential for global partnerships. Participants may also explore our Negotiation & Stakeholder Diplomacy for Government Officials Training.

Fourth Day | Risk Management & International Operations

  • Identifying risks in international business environments
  • Legal, financial, and compliance considerations
  • Cultural intelligence in global operations
  • Supply chain and operational challenges
  • Managing uncertainty and geopolitical risks
  • Simulation: Risk assessment in global expansion

International operations often involve procurement and contract management complexities. Participants may also benefit from our Advanced Strategic Procurement & Contract Management Training.

Effective international operations require alignment with structured risk and performance systems. Participants can further strengthen their expertise through our Operational Risk Management & Techniques Training in Turkmenistan.

Fifth Day | Strategy Integration & Action Planning

  • Aligning international strategy with organizational goals
  • Performance measurement and key indicators
  • Developing international business plans
  • Strategy presentation and peer feedback
  • Action planning for implementation
  • Capstone Exercise: Global business strategy design

Strategic implementation often requires strong monitoring frameworks. Professionals may also benefit from our Strategic Performance Monitoring & Evaluation Training in Singapore.

Training Methodology – International Business Development Approach

This International Business Development & Strategy Training uses an applied learning methodology combining:

  • Sessions techniques animées par des experts
  • Real-world international business case studies
  • Scenario-based strategy simulations
  • Discussions de groupe et exercices collaboratifs
  • Outils, modèles et cadres pratiques
  • Interactive development of market entry and expansion strategies

Participants leave with practical frameworks, partnership models, and strategic tools that can be directly implemented within their organizations.

Conduire le changementDiagnostiquerProjeterMobiliserAgirAncrer
Conduire le changementLe changement dure lorsqu'il est ancré dans les systèmes et les habitudes, pas seulement annoncé.

Expected Outcomes of International Business Development & Strategy Training

Through this training, participants will strengthen their ability to design and manage international business development strategies aligned with global market demands.

Les participants seront en mesure de :
  • Develop and implement international business strategies
  • Identify and capitalize on global market opportunities
  • Design effective market entry and expansion models
  • Strengthen strategic partnerships and stakeholder engagement
  • Improve risk management in cross-border operations
  • Enhance decision-making using market intelligence
  • Align business development with organizational objectives
  • Strengthen institutional competitiveness and global positioning

Participants return equipped to drive international growth, improve strategic positioning, and enhance organizational performance in global markets.

Planifiez les places de votre équipe

3 850 £ par participant · facture et virement bancaire · réduction pour les groupes de 5 personnes ou plus

1participant(s)
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Registration closes in 28 days (30 Nov 2026)

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Application institutionnelle

Participants will return with practical tools for developing international business strategies, designing market entry frameworks, and strengthening global partnerships.

This International Business Development & Strategy Training supports organizations in expanding into new markets, improving strategic planning processes, and enhancing global competitiveness.

Strengthening international business development also requires alignment with broader institutional strategy and execution systems. Related capacity-building initiatives include our Project Management for Development & Business Programmes.

Professionals seeking broader strategic and institutional development capabilities may also explore additional programmes within our Leadership & Strategy training portfolio.

Organizations and professionals focused on early-stage ventures and business planning may also explore our Startup Strategy & Business Plan Preparation Training.

Host Country Profile – Geneva, Switzerland

Geneva is a global hub for international cooperation, trade, and business diplomacy. Hosting major international organizations, multinational corporations, and global trade institutions, the city provides a unique environment for understanding international markets and cross-border collaboration.

Hosting this programme in Geneva allows participants to engage in practical discussions on global business development, market expansion strategies, and international partnerships within a highly dynamic and globally connected environment. The city’s strategic importance makes it an ideal setting for professional learning, networking, and knowledge exchange.

Geneva’s role as a global trade hub is reinforced by institutions such as the International Trade Centre (ITC) and other international organizations.

Livrables de la formation

Avant le programme

  • Évaluation des besoins avant la formation
  • Note d'information sur le programme et documents préparatoires
  • Market readiness and expansion checklist
  • Conseils logistiques et pratiques de participation

Pendant le programme

  • Séance de réseautage de bienvenue
  • Hébergement avec petit-déjeuner quotidien
  • Comprehensive business development training manual
  • Market entry and strategy templates
  • Études de cas et simulations appliquées
  • Supports de formation et fournitures
  • Accès aux installations de formation
  • Draft international business plans
  • Mini tablette pour les supports numériques (les participants la conservent)
  • Déjeuner et pauses-café quotidiens
  • Certificat de participation
  • Distinction de participation au programme

Après le programme

  • Documents de référence après la formation
  • Business development tools and templates
  • Guidance on implementing international strategies
  • Recommendations for market expansion
  • Accompagnement continu et soutien professionnel

Afin de garantir un environnement d'apprentissage ciblé et de grande qualité, la participation à ce programme est limitée à un effectif défini. Une confirmation rapide est recommandée pour réserver votre place.

This International Business Development & Strategy Training may also be delivered on alternative dates or customized to align with specific market conditions, institutional needs, or sector requirements.

Les organisations qui souhaitent des formats sur mesure ou une mise en œuvre dans leur pays sont invitées à contacter Risalat Consultants International pour discuter de l'adaptation du programme.

Tous les programmes à GenèvePlus de programmes Commerce et communication

Pourquoi Genève pour ce programme

Genève accueille des agences de l'ONU et des fonds internationaux, ce qui en fait un lieu naturel pour les thèmes de financement du développement et d'action humanitaire.

The International Business Development & Strategy Training programme in January 2027 brings together officials and professionals from across Europe, Africa, the Middle East and Asia. Sessions combine short inputs, case studies and group work on participants' own files, and the city's institutions can be added as a study visit on request.

Accès : aéroport de Genève (GVA).

Vérifiez si vous avez besoin d'un visa avec le vérificateur de visa gratuit, et demandez une lettre d'invitation une fois inscrit.

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Ce que comprennent les frais

Aide au visa (gratuite)
Évaluation des participants
Accueil à l'aéroport
Hébergement
Wi-Fi
Dîner de bienvenue
Petit-déjeuner
Kit d'atelier
Supports du programme
Experts du programme
Activités pratiques
Déjeuner
Pauses-café
Atelier interactif
Plan de la ville & itinéraires
T-shirt Risalat
Visite de terrain
Certificat du programme
Visite récréative
Rapport du programme

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