Commerce et communicationProgramme de 3 jours

Formation à la stratégie de start-up & à l'élaboration du business plan

Dates26–28 janv. 2027
LieuAmsterdam, Pays-Bas
LieuFletcher Hotel Amsterdam
Inscription avant le17 déc. 2026

Points clés

Dates
26–28 janv. 2027 (3 jours)
Lieu
Fletcher Hotel Amsterdam, Amsterdam, Pays-Bas
Frais par participant
2 850 £ (GBP)
Paiement
Sur facture et par virement bancaire
Clôture des inscriptions
17 déc. 2026
Certificat
Certificat de participation

Présentation de la formation

Building a successful startup requires a clear vision, a well-defined strategy, and a comprehensive business plan that lays the foundation for sustainable growth. This intensive training programme is designed to equip entrepreneurs, business owners, and professionals with the critical skills, knowledge, and practical tools needed to develop and implement effective startup strategies. Participants will learn how to identify market opportunities, conduct competitive analysis, define value propositions, and craft scalable business models tailored to their industry.

Startup Strategy & Business Plan Preparation Training in Amsterdam also covers the essentials of financial planning, budgeting, securing funding from investors, and risk management, ensuring that startups have a strong financial structure. Additionally, participants will gain hands-on experience in creating investor-ready business plans that effectively communicate their vision, growth potential, and market viability. Through interactive workshops, case studies, and expert-led discussions, attendees will also explore strategies for overcoming common startup challenges, scaling operations, and sustaining long-term success in a competitive business landscape.

  1. Collecter
  2. Nettoyer
  3. Stocker
  4. Analyser
  5. Décider
Des données aux décisionsCe programme couvre : nettoyer, stocker, analyser, décider (mis en évidence).Une décision ne vaut que par l'étape la plus faible, souvent le nettoyage et le contrôle qualité.

Public cible

Who Should Attend?

  • Aspiring entrepreneurs & startup founders
  • Business professionals & consultants
  • Investors & business mentors
  • Anyone looking to refine their startup strategy

Why Join This Training?

  • Learn from industry experts with real startup experience
  • Gain practical tools to build and grow your business
  • Receive a certificate of completion for professional development
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Objectifs de la formation

Understand key components of a successful startup strategy

  • Learn how to conduct market research and competitive analysis
  • Develop a compelling value proposition and business model
  • Master financial planning, budgeting, and funding strategies
  • Create a structured and investor-ready business plan
  • Learn how to pitch effectively and attract investment
  • Identify common startup challenges and risk mitigation strategies

Contenu de la formation

Introduction to Startup Strategy

  • Understanding the startup ecosystem
  • Key elements of a successful startup strategy
  • Identifying market opportunities and trends

Business Model Development

  • Business model canvas and lean startup methodology
  • Defining value propositions and customer segmentation
  • Competitive analysis and positioning strategies

Business Plan Essentials

  • Structure and components of a business plan
  • Setting realistic goals and milestones
  • Crafting a compelling executive summary

Financial Planning & Fundraising

  • Startup costs, budgeting, and financial forecasting
  • Understanding funding options (bootstrapping, angel investors, venture capital, grants)
  • Preparing financial projections and break-even analysis

Risk Management & Growth Strategies

  • Identifying risks and mitigation strategies
  • Scaling a startup: growth hacking and expansion strategies
  • Case studies of successful startups

Pitching & Investor Relations

  • Crafting a winning pitch deck
  • Effective communication and storytelling
  • Engaging with investors and securing funding

Méthodologie du programme

Our training programme employs an innovative, immersive, and interactive approach designed to provide participants with a real-world, hands-on learning experience. The 360° Startup Experience methodology ensures that participants don’t just learn concepts – they apply them in real-time.

Key Components of the Methodology:

  • Startup Simulation Labs – Participants work in teams to build a startup from scratch, applying strategy, business modeling, and financial planning in a real-world scenario.
  • Live Market Intelligence & Trend Analysis – Instead of static case studies, participants engage in live market research, tracking current industry trends and competitor strategies to inform their business plans.
  • Reverse Pitching & Investor Interaction – Rather than traditional pitching, participants experience a role-reversal exercise, where investors pitch to startups, helping entrepreneurs understand what truly matters to investors.
  • Data-Driven Decision Making – Participants use real-world analytics tools and business intelligence software to assess market viability, financial forecasting, and risk assessment.
  • Gamified Learning & Business War Games – Competitive team-based challenges simulate real-world business decision-making, pushing participants to think strategically and adapt to dynamic market conditions.
  • Fail Fast, Learn Faster Approach – Participants engage in rapid prototyping and feedback loops, refining their business models and pitch decks through iterative improvements.
  • Startup Mastermind Sessions – Direct mentorship and Q&A sessions with successful entrepreneurs, investors, and industry leaders, offering practical insights from those who have built and scaled successful ventures.
  • By combining experiential learning, real-time market insights, and investor engagement, this methodology ensures that participants leave with not just knowledge, but actionable strategies to launch and grow their startups successfully.
The public budget cyclePlanFormulateApproveExecuteAccountAudit
The public budget cycleThis programme works through: Plan (highlighted).Each stage feeds the next: audit findings and accounts should shape the next year's plan.

Profil du pays d'accueil

Amsterdam is an ideal location for the Startup Strategy & Business Plan Preparation programme due to its thriving startup ecosystem, strategic access to European markets, and strong government support for innovation. As one of Europe’s leading entrepreneurial hubs, Amsterdam offers a highly collaborative environment with top incubators, accelerators, and venture capital firms that actively support early-stage businesses. The city’s business-friendly regulations, access to skilled talent, and emphasis on sustainability and tech-driven enterprises make it a perfect setting for aspiring entrepreneurs. Additionally, Amsterdam’s connectivity, quality of life, and vibrant international business community provide an inspiring and practical learning environment for startup founders and professionals looking to build and scale their ventures.


Livrables de la formation

Les participants bénéficient d'une prise en charge complète couvrant tout ce dont ils ont besoin avant, pendant et après le programme :

Avant le programme

  • Pré-évaluation des participants pour une préparation efficace
  • Aide et conseils gratuits pour le visa (les demandes de visa électronique sont entièrement traitées par notre équipe)

Pendant le programme

  • Accueil à l'aéroport & assistance à l'arrivée
  • Hébergement avec petit-déjeuner pendant toute la durée du programme
  • Dîner de bienvenue pour faire connaissance avec les autres participants & l'équipe Risalat
  • Kit de formation Risalat comprenant : sac, gourde, mug, t-shirt, casquette, protège-passeport, stylos, carnet, magnet, porte-clés
  • Déjeuner fourni chaque jour de formation
  • Manuel de cours complet & supports de formation
  • Modèles, outils et fiches de travail axés sur les projets
  • Mini tablette pour un accès pratique aux ressources numériques
  • Études de cas numériques, dossiers de lecture & documents de référence
  • Accès à des jeux de données d'exemple & à des exercices pratiques
  • Visite de terrain (le cas échéant)
  • Pauses-café offertes & accès complet aux installations du lieu de formation
  • Accès à des ressources d'apprentissage en ligne
  • Visite récréative de la ville
  • Certificat de participation
  • Distinction Risalat de participation au programme

Après le programme

  • Accompagnement après la formation & conseils de suivi
  • Rapport du programme

Tous les programmes à AmsterdamPlus de programmes Commerce et communication

Pourquoi Amsterdam pour ce programme

Amsterdam allie de bonnes liaisons à des exemples concrets de gestion de l'eau, de logistique et d'urbanisme.

The Startup Strategy & Business Plan Preparation Training programme in January 2027 brings together officials and professionals from across Europe, Africa, the Middle East and Asia. Sessions combine short inputs, case studies and group work on participants' own files, and the city's institutions can be added as a study visit on request.

Accès : aéroport de Schiphol (AMS).

Vérifiez si vous avez besoin d'un visa avec le vérificateur de visa gratuit, et demandez une lettre d'invitation une fois inscrit.

Planifiez les places de votre équipe

2 850 £ par participant · facture et virement bancaire · réduction pour les groupes de 5 personnes ou plus

1participant(s)
2 850 £au tarif standard

Registration closes in 45 days (17 Dec 2026)

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Ce que comprennent les frais

Aide au visa (gratuite)
Évaluation des participants
Accueil à l'aéroport
Hébergement
Wi-Fi
Dîner de bienvenue
Petit-déjeuner
Kit d'atelier
Supports du programme
Experts du programme
Activités pratiques
Déjeuner
Pauses-café
Atelier interactif
Mini tablette
T-shirt Risalat (offert)
Visite de terrain
Certificat du programme
Visite récréative
Rapport du programme
Fee per participant£2,850Register →