Planning & Managing PR Campaigns Workshop in Riga

Programme Overview

Well Planned PR campaign is the powerful tool that significantly impacts brand reputation. It can transform the future of the business and have a tremendous effect on its profitability. Sustainable PR campaigns are cost-effective means of changing perceptions and increasing stakeholder value for any given organization. Planning & Managing PR Campaigns Workshop in Riga, Latvia is a must for any organization that aims to employ PR as a core part of its business processes. The course takes problem-solving approach towards the designing of suitable PR campaigns, while fitting them to organizational priorities along with the overall strategic objectives. Participants will develop the skills essential for designing, planning and delivering the successful PR campaigns using the full range of media channels reinforcing entity’s key messages and strategy.

Delivered by Risalat Consultants International in Riga, Latvia, it combines expert-led sessions, real cases and group work, so that participants can apply what they learn in their own institution.

The Programme Strengthens Institutional Capability

• An overview of the Scope and the Role of PR in the Organization
• The Importance of Reputation Management
• The role of the Brand
• The PR Transfer Process and the Communications Theory
• The Definition of PR Campaigns
• The Six Point PR Plan Framework for Campaigns
• Assessing your PR Situation
• Setting Objectives to meet your business needs
• Understanding the policy and institutional context
• Applying current good practice
• Planning and prioritising work
• Managing risks and resources

It is designed for middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors, senior operational managers with responsibility for managing teams whose role includes PR Campaigns, senior managers up to Board level with responsibility for the strategic use of Public Relations and others who want practical, current skills in professional and institutional capability.

The Growing Importance of Planning & Managing PR Campaigns

Institutions are expected to deliver more with limited resources, adapt to new rules and technologies, and show results to citizens and partners. Practical skills and shared methods help teams meet these expectations.

This programme combines current good practice with exercises based on real situations, so participants leave with tools they can apply in their own institution straight away.

Organisations increasingly require professionals capable of:

• Apply current good practice in their field
• Plan and prioritise work effectively
• Manage risks and resources
• Use evidence in decisions
• Lead improvement in their teams

Strong professional and institutional capability systems help organisations:

• Improve the quality of services and decisions
• Use resources efficiently
• Meet the expectations of partners and citizens
• Sustain improvements over time

This Planning & Managing PR Campaigns programme brings these elements together in a practical format, so that participants understand not only what good practice looks like but also how to introduce it in their own setting, with the people and resources they have.

Who Should Attend This Planning & Managing PR Campaigns Training?

This programme is designed for:

• Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
• Senior managers up to Board level with responsibility for the strategic use of Public Relations
• Directors and senior managers
• Heads of department and unit
• Technical and professional staff
• Project and programme managers
• Planning and policy officers
• Staff of ministries and public agencies
• Staff of donor-funded projects
• NGO and civil society staff
• Private sector professionals working with government

The programme suits experienced professionals as well as those moving into new responsibilities. Groups that mix institutions and countries are encouraged, because participants learn a great deal from each other’s experience.

Planning & Managing PR Campaigns Training Objectives

Upon successful completion of this Planning & Managing PR Campaigns Training, participants will be able to:

• List and define PR concepts and differentiate between PR and advertising
• Employ the problem-solving approach to match PR campaign strategy to business objectives
• Plan PR campaigns strategically and set clear objectives with behavioral outcomes and measurable results
• Measure and Mitigate PR Campaign risks and Overall Campaign Effectiveness
• Explain the importance of organizational and corporate image
• Explain the current context and challenges in their field
• Apply good practice methods and tools
• Plan and prioritise work for better results
• Identify and manage risks
• Work effectively with stakeholders

Each objective is practised during the programme through exercises, cases or group work, so that participants leave able to do it, not only to describe it.

Programme Contents and Structure

Planning & Managing PR Campaigns Training Methodology

Planning & Managing PR Campaigns Workshop in Riga, Latvia is activity and discussion based. Formal Presentations will be supported by a range of case studies, practice problems and group discussions. Sharing the experience of the participants is an important feature of the programme and the delegates will have the opportunity to discuss their own projects or challenges in an environment that will be focusing on solving them.

The programme combines:

• Expert-led sessions on current practice
• Regional and international case studies
• Group work and practical exercises
• Simulations and role plays where relevant
• Discussion of participants' own challenges
• Peer learning across institutions and countries
• Practical tools and templates to take back to work
• Daily reflection and action planning

Before the programme, a short pre-assessment helps the facilitators understand each participant’s role and priorities, so that examples and exercises can be adjusted to the group. Each day ends with a short reflection in which participants note what they will apply at work.

Expected Outcomes

Upon completion of this Planning & Managing PR Campaigns Training, participants will be able to:

• Apply good practice in their field
• Plan and prioritise work
• Manage risks and resources
• Work effectively with stakeholders
• Use evidence in decisions
• Lead improvement in their institution

Participants leave with a personal action plan and practical tools they can use in their institution from the first week back. Institutions that send several participants can use the programme to agree shared methods and templates across teams, which makes improvements easier to sustain.

Institutional Application of Planning & Managing PR Campaigns Training

This programme supports organisations in strengthening:

• Planning and prioritisation
• Risk management
• Stakeholder engagement
• Use of evidence
• Results reporting

Participants return with practical tools to improve:

• Work planning
• Risk registers
• Stakeholder communication
• Monitoring
• Reporting

The programme is built so that learning moves from the classroom into the institution. Participants work on their own processes and documents where possible, and leave with an action plan that their managers can review and support.

Regional Relevance & Application

Europe

European institutions apply professional and institutional capability within detailed regulatory frameworks and reform agendas. Participants from Europe can compare their practice with colleagues from other regions and test how established methods work under different conditions.

Africa

Across Africa, ministries, agencies and project teams working in professional and institutional capability increasingly operate alongside donor-financed programmes that expect clear systems and evidence. The programme helps participants adapt good practice to the institutions and resources they work with.

Middle East

In the Middle East, national development strategies and diversification plans place growing demands on professional and institutional capability. Participants explore how to build the capability these plans need inside public bodies and companies.

Asia

Institutions across Asia combine rapid growth with ambitious modernisation programmes. Participants from Asia can share their experience of scaling systems quickly and learn from approaches used elsewhere.

Pacific

Small island and Pacific states face particular constraints of size, distance and capacity. The programme highlights practical, proportionate approaches to professional and institutional capability that suit smaller institutions.

Holding the programme in Riga, Latvia brings participants together away from their daily pressures, so they can compare how professional and institutional capability is handled in different settings. The same programme can also be delivered in-house for one institution, in its own country or online, with cases taken from its current work.

Host Country Profile – Latvia

Programmes, Workshops, Exposures, Training Courses in Riga, Latvia by Risalat Consultants International

Studying away from their own country gives participants time to focus, a fresh view of their own institution and the chance to build a network with colleagues from other countries.

The programme takes place at Bellevue Park Hotel.

Planning & Managing PR Campaigns Training Deliverables

Participants receive support before, during and after the programme, so that preparation, learning and follow-up form one continuous experience.

Before the Programme

• Participant Pre-Assessment
• Planning & Managing PR Campaigns Readiness Assessment
• Planning & Managing PR Campaigns Resource Pack
• Preparatory Reading Materials
• Complimentary Visa Support & Advisory

During the Programme

• Airport Pickup & Welcome Assistance
• Accommodation with Breakfast
• Welcome Networking Dinner
• Risalat Training Kit (Bag, Bottle, Mug, T-Shirt, Cap, Passport Cover, Pens, Notebook, Magnet & Keychain)
• Comprehensive Planning & Managing PR Campaigns Training Manual
• Action Planning Template
• Risk Register Template
• Stakeholder Map Template
• Progress Monitoring Template
• Practical Workshops & Simulations
• Group Discussions & Peer Learning
• Daily Lunch and Refreshments
• Full Access to Training Venue Facilities
• Mini Pad / Tablet with Digital Learning Materials
• Field Visit (where applicable)
• Entertaining City Tour

After the Programme

• Certificate of Completion
• Risalat Programme Participation Recognition Award
• Post-Training Reference Materials
• Self-Assessment Checklist
• Implementation Tracking Sheet
• Post-Training Support & Follow-Up Guidance
• Programme Report

Institutions can also request a tailored in-house version of this programme, delivered at their premises or online. Request a proposal.

Common Challenges in Planning & Managing PR Campaigns, And How This Training Helps

How can institutions apply current good practice in their field?

The programme addresses this directly on the first day (Context and foundations), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions plan and prioritise work effectively?

The programme addresses this directly on the second day (Methods and tools), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions manage risks and resources?

The programme addresses this directly on the third day (Risks, resources and stakeholders), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions use evidence in decisions?

The programme addresses this directly on the fourth day (Evidence and results), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

How can institutions lead improvement in their teams?

The programme addresses this directly on the fifth day (Implementation and action planning), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

Frequently Asked Questions

When and where does the Planning & Managing PR Campaigns programme take place?

It runs from 15 Mar 2027 to 19 Mar 2027, in Riga, Latvia (Bellevue Park Hotel). The registration deadline is shown at the top of this page.

Who should attend?

The programme is designed for middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors, senior operational managers with responsibility for managing teams whose role includes PR Campaigns, senior managers up to Board level with responsibility for the strategic use of Public Relations, directors and senior managers, and others who want practical skills in professional and institutional capability.

Will I receive a certificate?

Yes. Participants who complete the programme receive a Certificate of Completion from Risalat Consultants International.

Can this programme be delivered for our institution only?

Yes. We can deliver a tailored in-house version at your premises, in another city or online, built around your own cases. Use the proposal request on this page.

Do I need prior experience in professional and institutional capability?

No specialist background is required beyond experience in a related role. A short pre-assessment helps the facilitators adapt the sessions to the group.

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