内罗毕社会与行为改变传播培训

培训项目概述

Strategic Social and Behavior Change Communication (SBCC) can create stronger communities and maximize the value of social development interventions. Projects succeed if and when they cause changes in target communities. However, achieving a change that is large enough in scale is easier said than done. SBCC refers to the coordination of messages and activities across a variety of channels aiming to reach a number of societal levels be it the individual, the community, services, or policy. SBCC is a functional tool for effecting change on a major level. Thus, it has been at the center of the attention of many development donors and governmental programmes. This training course has been designed to empower development professionals and help them define, implement, monitor, and evaluate SBCC projects. The programme aims to develop delegate capabilities in communicating critical messages to key audiences while considering relevant behavioral theories before deciding on project activities.

本培训项目由Risalat Consultants International在肯尼亚内罗毕举办，结合专家主讲、真实案例与小组练习，帮助学员将所学应用于本单位工作。

本培训项目可在以下方面加强机构能力

• Introduction to Social and Behavior Change Communication
• Dynamics of Health and Human Behavior
• Understanding the Situation: Cause and Effect, People, and Context Analysis
• Essentials of community-based development communication
• Audience Segments, Priorities, and Profiles
• Communication Objectives, Strategic Approach, and Positioning
• Conducting a comprehensive and cost-effective communication needs assessment
• Steps in developing a comprehensive communication strategy
• 战略思维与方向制定
• 领导和发展团队
• 决策与问题解决
• 沟通与影响力

It is designed for perform communication needs assessment for Health and Social Development Initiatives, ensure SBCC interventions prove effective across different target groups, comprehend challenges to effective communication and assess the prevalence of risk and others who want practical, current skills in leadership, management and communication.

The Growing Importance of Social & Behavior Change Communication

机构变化之快前所未有：新的政策、技术以及公民和合作伙伴的新期望层出不穷。能够确定方向、组建团队并管理变革的领导者和管理者，决定着计划能否转化为成果。

卓越的领导力是一系列实用技能的组合：决策、沟通、谈判、培养人才和引领变革。这些技能可以通过实践和反馈来学习和提升。

各机构日益需要具备以下能力的专业人员：

• 确定清晰的方向和优先事项
• 在变革中领导和激励团队
• 有效沟通与谈判
• 公平地管理绩效
• 在压力下作出明智决策

健全的领导、管理和沟通体系有助于机构：

• 将战略转化为成果
• 打造积极进取、能力出众的团队
• 以更小的阻力管理变革
• 改善与合作伙伴及利益相关方的关系

This Social & Behavior Change Communication programme brings these elements together in a practical format, so that participants understand not only what good practice looks like but also how to introduce it in their own setting, with the people and resources they have.

Who Should Attend This Social & Behavior Change Communication Training?

本培训项目适合：

• Perform communication needs assessment for Health and Social Development Initiatives
• Ensure SBCC interventions prove effective across different target groups
• Comprehend challenges to effective communication and assess the prevalence of risk
• Hone interpersonal communication skills and Promote Positive Behaviors
• Mobilize Communities to work with behavior change communication
• Process and Analyze applicable statistical data and identify associated risks
• 总监及高级管理人员
• 部门及单位负责人
• 中层管理人员及团队负责人
• 项目与规划管理人员
• 人力资源与组织发展人员
• 准备担任领导职务的员工

本培训项目既适合经验丰富的专业人员，也适合刚承担新职责的人员。我们鼓励来自不同机构和国家的学员组成混合小组，因为学员能从彼此的经验中获益良多。

Social & Behavior Change Communication Training Objectives

Upon successful completion of this Social & Behavior Change Communication Training, participants will be able to:

• 阐述公共和私营机构当前的领导方法
• 为团队确定方向和优先事项
• 领导、激励和培养员工
• 运用结构化方法进行决策
• 清晰沟通并影响他人
• 谈判与冲突管理
• 规划和引领变革
• 公平地管理绩效
• 制定个人领导力发展计划

每项目标都会在培训期间通过练习、案例或小组作业加以实践，使学员结业时不仅能够描述，更能够实际运用。

培训项目内容与结构

Social & Behavior Change Communication Training Methodology

This is a 5 Days’ intensive training programme that is designed to be highly interactive and places particular emphasis on the practical application of the material covered. The instructor employs a blended-learning approach where presentation is complemented by case studies, group assignments, exercises, game-based simulations, and video demonstrations. On the last day of the programme, the participants will have the possibility to meet professionals from local governmental and non-governmental organizations and share their experience in creating successful SBCC strategies.

本培训项目融合了：

• 专家主讲当前实践
• 区域及国际案例研究
• 小组作业与实践练习
• 视情况安排模拟演练与角色扮演
• 探讨学员自身面临的挑战
• 跨机构、跨国家的同伴学习
• 可带回工作岗位的实用工具与模板
• 每日反思与行动规划

培训开始前，简短的课前评估可帮助讲师了解每位学员的岗位职责和重点关注事项，以便根据学员群体调整案例和练习。每天结束时安排简短的反思环节，学员记录下将在工作中应用的内容。

预期成果

Upon completion of this Social & Behavior Change Communication Training, participants will be able to:

• 确定清晰的方向和优先事项
• 领导和发展团队
• 作出明智决策
• 有效沟通与谈判
• 以更小的阻力引领变革
• 规划自身作为领导者的发展

学员结业时将获得个人行动计划和实用工具，回到工作岗位的第一周即可在机构中应用。派出多名学员的机构可借助本培训项目，在各团队之间统一方法和模板，使改进成果更易持续。

Institutional Application of Social & Behavior Change Communication Training

本培训项目帮助机构加强：

• 领导力与管理
• 团队发展
• 变革管理
• 沟通
• 绩效管理

学员将带着实用工具回到工作岗位，以提升：

• 团队计划
• 教练辅导
• 变革计划
• 利益相关方沟通
• 绩效考核

本培训项目的设计旨在让学习成果从课堂延伸至机构。学员尽可能围绕自身的流程和文件开展练习，并在结业时带走一份可供其主管审阅和支持的行动计划。

区域相关性与应用

欧洲

欧洲机构在详尽的监管框架和改革议程下运用领导、管理和沟通能力。来自欧洲的学员可以将自身实践与其他地区的同行进行比较，并检验成熟方法在不同条件下的适用性。

非洲

在整个非洲，从事领导力、管理和沟通工作的政府部委、机构和项目团队，越来越多地与捐助方资助的项目协同运作，而这些项目要求有清晰的制度和证据。本培训项目帮助学员将良好实践与其所在机构及可用资源相结合。

中东

在中东，国家发展战略和多元化计划对领导、管理和沟通能力提出了越来越高的要求。学员将探讨如何在公共机构和企业内部建立实现这些计划所需的能力。

亚洲

亚洲各国的机构在快速发展的同时，推进着雄心勃勃的现代化计划。来自亚洲的学员可以分享快速扩展系统的经验，并借鉴其他地区的做法。

太平洋地区

小岛屿国家和太平洋国家在规模、距离和能力方面面临特殊制约。本培训项目重点介绍适合小型机构、务实且适度的领导、管理和沟通方法。

Holding the programme in Nairobi, Kenya brings participants together away from their daily pressures, so they can compare how leadership, management and communication is handled in different settings. The same programme can also be delivered in-house for one institution, in its own country or online, with cases taken from its current work.

东道国概况：肯尼亚

Risalat Consultants International在肯尼亚内罗毕举办的培训项目、研讨会、实地见习与培训课程

在本国以外学习，可让学员专心投入，以全新视角审视本机构，并有机会与其他国家的同行建立人脉网络。

The programme takes place at The King Post.

Social & Behavior Change Communication Training Deliverables

学员在培训前、培训中及培训后均可获得支持，使准备、学习与跟进形成连贯完整的体验。

培训开始前

• 学员课前评估
• Social & Behavior Change Communication Readiness Assessment
• Social & Behavior Change Communication Resource Pack
• 课前阅读资料
• 免费签证支持与咨询
• 机场接机与欢迎协助
• 住宿（含早餐）
• 欢迎交流晚宴

培训期间

• Risalat培训礼包（背包、水瓶、马克杯、T恤、帽子、护照套、笔、笔记本、冰箱贴及钥匙扣）
• Comprehensive Social & Behavior Change Communication Training Manual
• 领导力自我评估
• 团队发展计划模板
• 变革计划模板
• 谈判准备表
• 实践研讨与模拟演练
• 小组讨论与同伴学习
• 每日午餐与茶歇
• 全面使用培训场地设施
• 装有数字学习资料的迷你平板电脑
• 实地考察（如适用）
• 城市休闲观光

培训结束后

• 结业证书
• Risalat培训项目参与表彰奖
• 培训后参考资料
• 个人发展计划模板
• 教练式对话指南
• 培训后支持与跟进指导
• 培训项目报告

Institutions can also request a tailored in-house version of this programme, delivered at their premises or online. Request a proposal.

Common Challenges in Social & Behavior Change Communication, And How This Training Helps

机构如何确定清晰的方向和优先事项？

The programme addresses this directly on the first day (Introduction to Social and Behavior Change Communication, Dynamics of…), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何在变革中领导和激励团队？

The programme addresses this directly on the second day (Steps in developing a comprehensive communication strategy…), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何有效地沟通与谈判？

The programme addresses this directly on the third day (Inclusive Media Communications), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何公平地管理绩效？

The programme addresses this directly on the fourth day (& Fifth Day), where participants practise the methods involved and adapt them to their own institution, then build it into their action plan.

机构如何在压力下作出明智决策？

本培训项目在第五天（引领变革与行动规划）直接讨论这一问题，学员将练习相关方法，结合本机构进行调整，并将其纳入行动计划。

常见问题

When and where does the Social & Behavior Change Communication programme take place?

It runs from 22 Feb 2027 to 26 Feb 2027, in Nairobi, Kenya (The King Post). The registration deadline is shown at the top of this page.

谁应参加？

The programme is designed for perform communication needs assessment for Health and Social Development Initiatives, ensure SBCC interventions prove effective across different target groups, comprehend challenges to effective communication and assess the prevalence of risk, hone interpersonal communication skills and Promote Positive Behaviors, and others who want practical skills in leadership, management and communication.

我能获得证书吗？

能。完成本培训项目的学员将获得Risalat Consultants International颁发的结业证书。

本培训项目能否仅为我们机构单独举办？

可以。我们可以在贵机构所在地、其他城市或在线提供量身定制的内训版本，并围绕贵机构自身的案例设计内容。请使用本页面的方案建议书申请表。

我是否需要具备领导力、管理和沟通方面的经验？

除具备相关岗位经验外，无需其他专业背景。简短的课前评估可帮助讲师根据学员群体调整课程。

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