Program Overview
Companies recognize the power of media in affecting their business objectives and reputation to all its stakeholders. To protect and strengthen one’s credibility in the industry, it is necessary for members of management to be equipped with the knowledge and skills to effectively deal and communicate with the media.
Media Interview Skills Workshop in Jakarta, Indonesia is specially designed to equip managers, executives, corporate communication professionals and company spokespeople with real-world practical knowledge and skills to uphold the image of the organization. The course will support the management with the needed confidence to manage the media along with the work they produce.
Target Audience
The program is the best suit for:
- Spokespeople
- CEOs
- Senior Managers and Executives
- Press/Marketing Teams
- Councilors.
Program Objectives
Upon the successful completion of this intensive training course, the participants will be able to:
- Understand the impact of media coverage on the organization’s image and reputation
- Know and understand the operations of different media organizations
- Clearly and Confidently communicate with media professionals
- Learn media management and handling
- Prepare for and manage media interviews and inquiries.
Program Contents
- The importance of media interviews for company and management reputation
- Transmitting the key messages during the interviews
- Making messages credible and memorable
- The importance of body language and physical appearance
- Working with cameras and the microphone
- Evaluating the journalist and the media environment
- Anticipating and preparing answers for likely questions
- Preparing and using effective talking points for the interviews
- Interviewing tactics to keep in mind
- Power Dynamics
- Aggressive and Pushy Questioning
- Answering and Managing Difficult Questions
- Conducting Successful Press briefings
- Writing clear and effective press releases
- Protecting Confidential information effectively
- Building Relationships with media professionals
- Pitching stories to enhance long term credibility for the organization.
Program Methodology
This workshop represents a well-balanced combination of theoretical base and hands on experience of interviewing techniques. A wide range of interview scenarios will be tailored for the delegates. They will learn how to identify the key messages and promote good news within the organization. In addition, they will be able to adopt numerous techniques for handling crisis situations while keeping the media under control.
Registration Information
Program Name: Media Interview Skills Workshop in Jakarta, Indonesia
Program Dates: 09 – 13 November 2020
Registration Closes on: 30 September 2020
Venue: IBIS Jakarta Senen
Program Fee: $2950
Fee Covers:
Online Payment via PayPal
