Escalating conflicts, climate extremes, and economic slowdowns continue to undermine food security and drive malnutrition across the globe. According to the UNICEF, about 195 million children across the Global South are stunted and 75 million suffer from wasting.
Strategic Social and Behavior Change Communication (SBCC) can create stronger communities and maximize the value of social development interventions. Projects succeed if and when they cause changes in target communities. However, achieving a change that is large enough in scale is easier said than done.